Keep your promise to them.
Life insurance is probably cheaper than you think. Answer a few quick questions and we'll introduce you to one FCA-authorised adviser who explains your options in plain English.
Free and no obligation. We'll introduce you to one FCA-authorised adviser.
Sorted in three calm steps
No comparison-site free-for-all. No five companies ringing at once. One adviser who gets to know your family.
Answer a few questions
Who you'd like to protect, what the cover is for and a little about you. It takes about a minute.
Meet your one adviser
We introduce you to a single FCA-authorised protection adviser, who calls at a time that suits you.
You decide
Your adviser compares cover from leading UK insurers and explains it clearly. No obligation, ever.
One adviser. One call.
Comparison sites often pass your details to several firms, and your phone doesn't stop ringing. Vow introduces you to one adviser, and that's it.
Check my optionsThe usual way
- Details shared with several firms
- Back-to-back sales calls
- Jargon and fine print
- Left to work it out alone
The Vow way
- One FCA-authorised adviser
- One call, at a time you choose
- Plain English throughout
- Free, with no obligation
It's probably cheaper than you think
Most people guess life insurance costs far more than it does. In Legal & General's research, people overestimated the monthly cost by 184%.
See what's right for usHow much people overestimated the cost of life cover, on average
Source: Legal & General consumer research. Your price depends on your age, health, smoking status, cover amount and term. Vow does not quote prices; your adviser will.
Cover for the life you're building
Not sure what you need? That's what your adviser is for. Here's a plain-English starting point.
Life insurance
Pays a lump sum if you pass away during the policy, so your family can keep life going.
Mortgage protection
Cover designed to pay off your mortgage, so the people you love keep their home.
Critical illness cover
Pays out if you're diagnosed with a serious illness listed in the policy, protecting you while you live.
Income protection
Replaces part of your income if you can't work because of illness or injury.
The moments that make it matter
A friendly call, not a sales pitch
When you've answered a few questions, we text you the name of the FCA-authorised adviser who'll call and the number they'll call from. Reply YES and they'll be in touch. Nobody gets your details until you do.
You've done the hard part.
Your adviser will call in the time window you chose, to talk through your options in plain English.
Example text message.
Good questions
Is Vow an insurer?
No. Vow is an introduction service. We introduce you to one FCA-authorised protection adviser, who compares cover from UK insurers and helps you choose. Vow doesn't give advice or sell policies.
Will lots of companies call me?
No. One firm only. We text you who your adviser is first, and only pass your details on once you reply YES.
Does it cost anything?
Using Vow is free. The adviser we introduce you to may pay us a fee for the introduction. If you take out a policy, you pay the insurer's premium. There's never any obligation to buy.
How much life insurance do I need?
It depends on your mortgage, your children, your income and what you'd want to leave behind. Your adviser will help you work out a sensible amount and term.
I smoke, vape or have a health condition. Can I still get cover?
Often, yes. Prices and options vary, and some people need a specialist. Answer honestly so your adviser can find suitable cover that stays valid.
What do you do with my information?
We use it to introduce you to your adviser, with your consent, and we never sell it to anyone else. Read our privacy notice.
Make sure they're always looked after
About a minute of questions. One adviser. No obligation.
Check my options